Frontier stories led to record traffic for DBN website

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Good afternoon,

If interest in Frontier Airlines flying from Wilmington-New Castle to Orlando translates into ticket revenue, the airline will find that things are sweeter the second time around.

The initial story announcing the re-entry of the growing airline was the best-read post-all-time for the Delaware Business Now website and led to a record month in terms of traffic. A second story formally announcing the service also scored high.

Frontier indicated it is in Wilmington-New Castle market to stay and based on the available fares, convenience and low parking rates,  it should have little trouble keeping flights between Delaware and Orlando full. 

Frontier knows it has a fair number of Delaware passengers, based on Philadelphia boardings. The carrier is also determined to become the No. 2 airline in the market, behind American Airlines by serving three airports. The other is Trenton-Mercer County

Frontier may have fewer fears of retaliatory fares, given American’s restless shareholders who see rival Delta operating with a higher profit margin. Frontier is also adding service from Philadelphia International to Chicago, Boston, and Los Angeles.

Frontier flights also target the leisure market, with many destinations served by three-day-a-week service. The Orlando flight will operate with that schedule.

Also popular were stores on flu deaths, a Salem County, NJ insurer coming to downtown Wilmington and two Concord Mall businesses shutting their doors as a landlord takes over. 

  1. Frontier Airlines to announce service from Wilmington-New Castle to Orlando
  2. Concord Mall sports card store, fitness center calling it quits
  3. Flu death toll in Delaware rises to 4
  4. Trending: Frontier makes it official with service to Orlando three times a week
  5. Trending: Insurance company to bring 52 jobs to Wilmington
  6. Former Johnson Controls battery site gets violation notice from DNREC

Enjoy your Monday. Our newsletter returns tomorrow. – Doug Rainey, chief content officer.

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