[Not a valid template]The Delaware Office of Highway Safety is taking to the roads in a holiday safety campaign.
The campaign will be known as “Safe Family Holiday and will carry the theme – “It’s the most dangerous time of the year.” The Centerpiece of the effort Safe Family Holiday-branded cars is being done in partnership with Carvertise, a Wilmington-based mobile messaging company.
The campaign was unveiled on Friday, with officers from various police departments in northern Delaware unveiling the signage on a number of cars.
The event was held at Carcierge, New Castle, a secure storage facility for rare and exotic automobiles. The Wilmington advertising firm of ab+c provided creative services.
The event came as three pedestrians died on Delaware roads.
The cars will be driven in areas where crashes, especially fatal crashes, have occurred throughout Delaware. With the help of Carvertise’s patent-pending algorithm, the message will be seen daily by thousands in the targeted area.
“By adding this one additional and important element to our traditional campaign we can be assured that almost everyone on Delaware roads will see our message,” said Jana Simpler, Director of OHS. “Twenty campaign-branded cars will be circulating the state with OHS’ message of “It’s the most dangerous time of the year” with four different driving concerns. Our previous campaigns with Carvertise have proven very successful and we are excited to get this campaign “on the road” – pun intended!”
Mac Nagaswami founder and co-partner of Carvertise, said, “We start by understanding the specific geographic location where our client needs exposure. Using our algorithm, we pair our partnering brand, in this case, OHS, with Carvertisers (drivers) who drive in that targeted area.
Further information is available at www.ohs.delaware.gov and http://www.arrivealivede.com/.
