WSFS combines wealth management units under Bryn Mawr brand

325
Advertisement

Wilmington-based WSFS Financial Corporation completed the merger and brand conversion of Cypress Capital Management and West Capital Management and has renamed the combined entity Bryn Mawr Capital Management, LLC as WSFS keeps the acquired company’s name for many of its investment services.

Bryn Mawr Capital Management is registered as an investment advisor and a wholly owned subsidiary of WSFS.

“As a combined organization, we will have significant financial planning, investment advisory, fiduciary, and risk management capabilities to develop customized long-term planning solutions to help our Clients live a life fulfilled,” said Robert J. Schneider, president, Bryn Mawr Capital Management. “Our goal is to lead with collaborative advice and planning to meet our Clients’ needs.”

Last year, WSFS announced that Bryn Mawr Trust would be the prominent brand within the Wealth Management and Trust division. WSFS earlier acquired Bryn Mawr Trust, which like WSFS, had wealth management and banking operations.

More than a decade ago, M&T, after acquiring Wilmington Trust, retained the oompany’s for its wealth management businesses under that name while converting branches to the M&T brand.

Advertisement

Cypress Capital Management and West Capital Management Clients will continue to be served by the same advisory team as part of Bryn Mawr Capital Management.

WSFS Financial Corporation’ primary subsidiary, WSFS Bank, is the oldest and largest locally headquartered bank and trust company in Delaware and the Greater Philadelphia region. As of September 30, 2022, WSFS Financial Corporation had $20 billion in assets on its balance sheet and $61.4 billion in assets under management.

WSFS operates from 119 offices, 92 of which are banking offices and provides financial services including commercial banking, retail banking, cash management and trust and wealth management.

Other subsidiaries or divisions include Arrow Land Transfer, Bryn Mawr Trust , The Bryn Mawr Trust Company of Delaware, Bryn Mawr Capital Management, LLC, Cash Connect , NewLane Finance, Powdermill® Financial Solutions, WSFS Institutional Services®, WSFS Mortgage, and WSFS Wealth Investments.

Advertisement
Advertisement