Blue Rock Avenue One, a financial planning firm specializing in wealth management and retirement planning rebranded to Veery Capital.
This decision comes after a period of steady growth as the Veery Capital team has made major strides over the past few years, a release stated.
“We take a lot of pride in the name Veery Capital,” said partner Matthew MacNeal. “We truly believe the name is a perfect fit for our team and the culture we have developed over the years.”
A veery is a songbird that typically spends its winters in central and southern Brazil.
According to a release, the Veery Capital team has grown familiar with this songbird as they migrate to Delaware each spring to build their nests and lay eggs in White Clay Creek State Park. A Delaware State University research study found that veeries appear to be risk management masters. In fact, these birds have been known to shorten their breeding season in years when the Atlantic hurricane season is more severe.
“The veery served as inspiration for our brand, as we, too, help our clients navigate risk and identify opportunities,” said MacNeal.
Veery has $205 million in assets under management. A portion of its former name Blue Rock, while a well-known geological feature in northern Delaware, is also used by other companies.
Another rock name, Black Rock, is a massive worldwide investment management company with operations in north Wilmington.
