Sussex County’s go brit! fish + chips is now offering franchise opportunities to the eastern U.S.
Go brit! boasts a menu typical of “chippies” (otherwise known as fish-and-chips shops), which are popular in the United Kingdom.
It is a departure from American fast casual restaurants that concentrate on more typical burgers, pizzas, Mexican offerings, subs and salads.
Unlike quick-service restaurants, fast casual is defined by a high-quality limited menu offering in a self-service format with higher-end ambiance.
To launch its franchise program, go brit! is partnering with FranPoint Partners, a franchise development firm in Maryland with experience in the fast casual segment. FranPoint Chief Executive Officer Richard J. Sharoff will also serve as the firm’s executive vice president of franchising.
“The go brit! franchise fills a culinary niche in the fast casual segment. We believe that we can parlay the success of the ‘better burger’ segment by taking a menu item popular in the casual dining and ‘pub grub’ segments and offering a better product in this limited-service format,” says Sharoff.
Alison Blyth is chief executive officer of the go brit! franchise company is a Rehoboth Beach resident of British descent.
She created the concept from her full-service go fish! restaurant in Rehoboth, which she started more than 12 years ago.
In 2012, she opened the first go brit! model in nearby Lewes.
Blyth can trace her British ancestry back more than 500 years.
“People in the U.S. have really embraced all things British, and that includes British cuisine,” says Blyth. “We provide this British favorite prepared the right way, using all the right ingredients. Most people who try it become regular customers.”
