Citi Retail Services and Wawa, Inc. have reached a multi-year agreement to launch a private label consumer credit card program for Wawa customers.
The card will come with a five-cent-a-gallon discount as well as a 25-cent discount until the end of the year. The discounts apply to the first 100 gallons of gas purchased.
Wawa owns and operates more than 700 convenience stores, with more than 450 offering gasoline) in the Mid-Atlantic region and Florida.
Customers may want to pay off the card balance each month as the interest rate is nearly 25 percent.
The companies launched the card program on September 30. Citi will manage and service the portfolio of accounts.
“At Wawa part our commitment to fulfilling lives every day means continually providing the community with value. We do this with quality products, priced competitively, no-surcharge ATMs, and now with our new private label card — the Wawa Credit Card,” said Cathy Pulos, chief people and chief financial officer for Wawa. “This new credit card was specifically designed to enhance the customer experience by adding value and simplicity to our customers’ transactions, specifically around the purchase of fuel. We look forward to launching this venture, making fueling up and checking-out better than ever before.”
The Citi card portfolio includes Best Buy, Macy’s, Sears and The Home Depot.
The card comes a number of years after the Wilmington-based credit card unit of Chase dropped Wawa and other private label cards in a streamlining move.
