A Capriotti’s franchise member is going its own way with seven stores moving to a new sandwich brans.
Preferred Restaurant Brands reached a termination agreement with Capriott’s last month and will rebrand the locations under the name America’s Best.
Under the agreement, two of the company’s former Capriotti’s locations, located in Mission Valley San Diego and North Las Vegas, were sold to the franchisor. The Company’s remaining 7 current locations will be rebranded to America’s Best. Three of the seven current locations are in the Dallas-Fort Worth area with the other four current locations in southern California… including Newport Beach, Irvine Marketplace, Tustin and Fountain Valley.
The theme will carry names such as“The Philadelphia” (cheese steak) “The New York” for a Pastrami sandwich and the Memphis for a barbecue sandwich.
“We are very excited about the America’s Best brand and theme… and believe we will have a concept and food experience that our guests will absolutely love… and will leave them wanting to revisit us over and over with their friends, family, and colleagues,” said Ken Antos, Chairman & CEO of Preferred.
Preferred indicated it would save money by not paying franchise fees and would improve margins by gearing its offerings to customer preferences.
Capriotti’s, which was founded in Wilmington, but is headquartered in Las Vegas, has cut the number of sandwich offerings over the years, but still offers large portions and its signature Bobbie (Thanksgiving on a sandwich). The Bobbie and other sandwiches require the roasting of turkeys daily.
Capriotti’s was sold several years ago by is Delaware founders to a Las Vegas franchise owner.
Headquartered in Las Vegas Preferred Restaurant Brands is a multi-brand, multi-unit restaurant development and operating company… and currently operates six Papa John’s locations in the Fresno/Sacramento area and expects to operate 21 locations in the future. It also operates a couple of restaurants in Las Vegas.
Capriotti’s remains a nationwide company with about 100 locations. Its largest concentration of stores is in Las Vegas, with the Delaware area second.
