Google has highlighted the success of a Newark-based bike shop in a report on the impact of e-commerce in the nation.
The profile was part of the company’s annual Economic Impact Report.
Newark-based Wooden Wheels Bike Shop was selected by Google to serve as Delaware’s case study example of a business that is using the Internet to achieve better results with limited resources. Wooden Wheels was one of 50 business from the 50 states to be featured.
The report also includes business examples and growth statistics from all 50 states.
Wooden Wheels Bike Shop was founded in 1976, and having worked there since the age of 12, Tom Harvey now owns the business. “We’re a full-service bike shop,” he says. “Our slogan is ‘Nothing but Fun,’ because that’s what we’re selling—the pleasure and joy of going out and riding a bicycle.”
The shop created its first website very early in the Internet era and has regularly updated and improved it ever since, Google reported.
“Whether you sell online or not, the Internet is how people are going to find you,” he adds.
Wooden Wheels now has a dozen employees at two locations, in Newark and Wilmington. The business has seen double-digit annual growth in recent years.
Last year alone, Google helped provide $524 million of economic activity for 8,900 Delaware businesses, the company reported.
“Google is well-known for helping people search for and find the information they want,” said Margo Georgiadis, Google’s president of Americas Sales. “Through our search and advertising programs, businesses find customers, publishers earn money from their online content and nonprofits get donations and volunteers. The Economic Impact Report details how millions of businesses use our tools to make money. It’s these solutions that make Google an engine for economic growth,” Georgiadis said.
For more information about Wooden Wheels Bike Shop and to view the full Economic Impact Report, visit www.google.com/economicimpact.
