Delaware ranks 16th in report on those interested in new business or ‘side hustle’

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Delaware was tied for 16th in a report on those looking to start a new or side business.

According to a new study, Mississippi has the fewest people looking to start a new business in the new year. Utah ranked first.

Business idea and information site The Small Business Blog analyzed search data from Google Keyword Planner for more than 100 terms related to the term ‘side hustle’ and ‘small business’. The average number of monthly searches for these 100 search terms were calculated for each state as a proportion of 100,000 residents.

According to the report, the cost of living across America has risen drastically, and it has become necessary for many households to seek additional sources of income, whether this be a side hustle or a fully-fledged small business.In fact, according to the Bureau of Labor Statistics report, there has been an 8.29% increase in the number of Americans with more than one job since 2021. With this in mind, the data provides an interesting insight into the disparities across America for interest in starting a new business venture with Utah having nearly double the interest compared to Mississippi.”

RankStateAverage number of monthly searches related to small businessesAverage number of monthly searches related to small businesses per 100,000 people
1.Utah12,323365
2.Arizona26,305357
3.Colorado20,473351
4.New York64,928330
5.Nevada10,091318
6.Nebraska6,056308
7.Georgia33,308305
8.Oregon12,903304
9.(=)Pennsylvania39,233302
9.(=)Texas90,665302
10.Missouri18,594301
11.Florida66,079297
12.(=)Ohio34,823296
12.(=)Michigan29,720296
12.(=)Indiana20,201296
13.Massachusetts20,616295
14.(=)North Carolina31,276292
14.(=)Virginia25,371292
15.(=)Illinois36,607291
15.(=)Wyoming1,691291
16.(=)Delaware2,958290
16.(=)Kansas8,529290
16.(=)Washington22,598290
16.(=)Tennessee20,439290
17.New Jersey26,777289
18.(=)Minnesota16,463288
18.(=)North Dakota2,242288
19.Idaho5,559287
20.(=)Rhode Island3,096283
20.(=)Connecticut10,263283
20.(=)New Hampshire3,942283
21.Maryland17,371282
22.(=)California108,574278
22.(=)Kentucky12,543278
23.Oklahoma10,957273
24.(=)Arkansas8,287272
24.(=)Wisconsin16,008272
25.South Carolina14,081267
26.Iowa8,474265
27.Hawaii3,694257
28.Louisiana11,549252
29.South Dakota2,263249
30.Montana2,750245
31.(=)Maine3,365243
31.(=)Vermont1,569243
32.Alabama12,158240
33.West Virginia4,234239
34.Alaska1,700232
35.New Mexico4,782226
36.Mississippi5,926202
 US997,871
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