Dover Motor Speedway will hold its sole NASCAR weekend in late April.
The Würth 400 NASCAR Cup Series race on Sunday, April 28, is the weekend’s centerpiece.
The April weekend is a little earlier than usual, due to network Olympics coverage that conflicts with a later race date, WDEL reported.
“We can’t wait to welcome NASCAR Nation back to the Monster Mile in April,” said Mike Tatoian, Dover Motor Speedway’s president and general manager. “Since last spring, we’ve been working to advance our grandstand access process, with a focus on ease of entry and security checkpoints as well as more food and beverage availability. We look forward to debuting these areas next year. Planned property upgrades include:
- TICKET SCANNING AT GATES: Tickets are to be scanned in new areas away from the grandstands, easing the process of moving toward seats with new technology, trained staff and improved locations.
- SECURITY SCREENING: All security checkpoints are to be separate from grandstand gates, and extended around Fan Zone, Monster Monument, and concert stage.
- FOOD & BEVERAGE OFFERINGS: World-class chefs put their personal touches on regional favorites, with more options inside and outside of ticketed areas.
- NEW TICKET & EVENT INFO LOCATIONS: Get answers to your questions, review your accounts and more at updated spots around the property, with less waiting time and the opportunity to secure 2025 tickets and a free gift!
- NEW & EXPANDED MERCHANDISE LOCATIONS: All-new Monster Mile T-shirts, hats and souvenirs to be available through Summit Merchandising, as well as more areas to purchase NASCAR and driver-centric items.
- FAN ZONE: More live music, interactive activations, free entertainment, driver Q&As, autograph sessions, fireworks, movie night, live trivia, cornhole and the return of the White Lightning Bar + Arcade as well as the micro wrestling shows.
- CAMPGROUND IMPROVEMENTS & MORE ENTERTAINMENT: New lot locations, upgraded access roads with expanded tree coverage, more camper parties/events as well as exclusive activities.
- MORE RESERVED PARKING AREAS: Conveniently located for easier entry and exit experiences.
Grandstand tickets, camping and race-day experiences will be available for new customers to purchase beginning Tuesday, Oct. 17 at 10 a.m. ET.
- Friday, April 26: General Tire 125 ARCA Menards Series East race
- Saturday, April 27: A-GAME 200 NASCAR Xfinity Series race (1:30 p.m., FS1, PRN, SiriusXM)
- Sunday, April 28: Würth 400 NASCAR Cup Series race (2 p.m., FS1, PRN, SiriusXM)
The Würth 400 NASCAR Cup Series race is the Monster Mile’s 106th NASCAR Cup Series race. Dover Motor Speedway is one of 10 tracks in the country to host 100 or more NASCAR Cup Series events. Würth is a distributor of automotive products and is active in NASCAR circles
Dover is down to one NASCAR weekend after the fall race was moved to a track in Nashville for years ago. The smaller track attracts sponsor dollars and celebrities in fast-growing area of Tennessee.
Speedway Motorsports, one of the two largest NASCAR track operators, purchased the track from a public company controlled by the founding Rollins family and has worked to make Dover more fan friendly and appealing to younger people who may not be hardcore fans.
Dover, like many NASCAR tracks have seen long-running attendance declines, with about half of the seats at the Delaware track removed over the years. Factors ranged from an aging fan base to layoffs and other job issues affecting blue-collar race enthusiasts. There was also a loss of “star power” as popular drivers like Jeff Gordon retired.
During its glory years, the Dover track attracted double the number of residents of Wilmington, Delaware’s largest city, leading to major congestion on routes leading to the track.
However, the previous track operator, Dover Motorsports, remained profitable despite the attendance drop by keeping a rein on expenses. Speedway has deeper pockets needed in luring more fans.