Wilmington-based WSFS Bank and the Philadelphia Union soccer team have launched a co-branded debit card.
The card features the Philadelphia Union logo and colors The card is available to new and existing WSFS Bank Customers via online account opening or in-person at any WSFS Banking Office.
The card allows access to more than 600 WSFS ATMs in the region. WSFS was a national pioneer in debit cards with its original WSFS Plan card.
“Commitment to the community and providing superior services are top priorities for both the Union and WSFS,” said Philadelphia Union President Tim McDermott. “This co-branded debit card will give fans a chance to highlight their fandom and show their passion for the club in their daily lives.”
In 2022, the Union and WSFS Bank announced the multi-year partnership agreement, marking the first major sports partnership for WSFS, which focuses on community platforms and fan engagement opportunities, among other initiatives. As part of the partnership, WSFS is also on-site at select games at Subaru Park with games for fans and associates who can discuss the new debit card.
In April, the Union and WSFS officially broke ground on the WSFS Bank Sportsplex located in Chester, PA., to celebrate the start of construction for the 365-day-a-year, 170,000 square foot complex. The build is estimated to create $90 million in economic impact over the first decade and provide 500,000 visits to the Chester Waterfront annually. The Sportsplex will donate hundreds of additional hours in court and field time for community use and health and wellness programming, available to be used by Chester youth and local organizations.
WSFS chose the major league soccer team after looking at sponsorship opportunities as the bank became the largest locally based financial institution in the Delaware Valley with the merger of Beneficial, a bank of comparable size. WSFS has since bolted on Bryn Mawr Trust to its system.
TD, Wells Fargo and PNC still outrank WSFS in Philadelphia assets.
In Delaware, WSFS has emerged as the largest full-service bank, edging out M&T and PNC.