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The Wilmington It’s Time marketing campaign is returning as businesses and other organizations navigate the coronavirus environment.
“Reintroducing It’s Time is fundamental to who we are as a city which is comprised of wonderfully interesting people with equally interesting stories to tell,” said Wilmington Mayor Mike Purzycki. “The It’s Time campaign is how we share our city’s progressive profile with our own residents as well as with the nation and the world. And, even though we are coping with a pandemic that has changed life for most of us, we still need to infuse our local small businesses, hospitality, retailers, and restaurants with compassion, care and support because Wilmington is open for business. While we continue to take extensive public health precautions to stay ahead of the pandemic, let’s safely enjoy the City for all it has to offer, because we will get through this and be stronger when it’s over.”
The effort includes:
- New regional television commercials and digital media advertisements bit.ly/ItsTimeCommercials produced by local firm, Sort Order Production House. These three segments “Open for Good Times, We’re Back in Business, & Our City is Back” will air through December across 32 networks.
- Newly designed campaign websites wilmington.love and WilmToday.com created by Wilmington based agency, Tapp Network. WilmToday is the social news platform offshoot of Wilmington.Love encompassing positive news, blogs, events, and posts.
- Social Media Marketing through YouTube, Facebook, Instagram, Twitter to drive engagement, excitement, and reach.
- In-Person (masks required) + Live Streamed Events
- Neighborhood Campaigns run by the It’s Time campaign personality along with local ambassadors to promote and enlist small businesses and patrons to join the campaign. The initial neighborhood campaign will kick off with the launch Sept. 28th on the Riverfront. The first socially-distanced community event will take place at Constitution Yards on Oct. 10, offering locals and visitors introductions to the It’s Time team and Riverfront business owners.
The campaign is funded by the private sector, managed by Tapp Network.
Trellist launches social listening strategy with online giant
Wilmington-based Trellist’s Social Business practice has launched a social listening strategy and support services contract with one of the world’s largest online retailers.
The company was not identified.
Trellist’s team of strategists, analysts, and social media experts will collaborate with company stakeholders to “optimize their social technology investment and reveal business insights around public perception of the brand and the company’s reputation as an employer.”
“We’re extremely excited to work with this client and operate as an extension of their communications and social strategy organization,” stated Neil Dougherty, chief practice area leader at Trellist. “They’re making an investment in a deeper understanding of their target audiences. Trellist is always looking to participate in services engagements with lofty goals.”
Jordan Wallach, Strategic Business Development Leader at Trellist, noted, “2020 has been one surprise after another, but we have seen many clients embracing change and working with companies like ours to arrive at better insights. We’re optimistic that the work we’re doing will lead to significant product and service enhancements.”
Municipal Electric Corp. honored for marketing campaign
The Delaware Municipal Electric Corporation was honored for its achievements during the past year at the 2020 American Municipal Power (AMP) Annual Conference.
DEMEC received an AMP Public Power Promotion Award in recognition of the DEMEC Public Power Awareness Campaign, which used billboards with matching street banners and customer service lobby banners for each of the nine DEMEC members to promote, and increase awareness of, public power and DEMEC’s member communities.
“DEMEC is honored to receive this recognition,” said Heather Contant, DEMEC director of media relations and communications. “Our member communities provide nationally recognized, hometown public power, and DEMEC is proud to promote the hard work they put in to serving their customers.”
The AMP Annual Conference was held virtually earlier this month.
PAC plans to spend upwards of $1 million in ads that target Carney
A Political Action Committee linked to Citizens for a Pro-Business Delaware plans to spend upwards of $1 million on a campaign aimed at Gov. John Carney. Citizens for Transparency and Inclusion (CTI), announced it aired its first TV advertisement after the Tuesday night presidential debate.
“The TV ad is the beginning of new campaign to expose Governor Carney’s myriad failures on issues including police reform, judicial accountability, and his administration’s disastrous response to COVID-19, which has put communities of color and prisoners in the State’s Correctional facilities at significant risk,” the release stated.
The release continued, “CTI aims to demonstrate how Governor Carney’s failure to root out the corrupt “Delaware Way” of government for the well-connected few has led to increased poverty, runaway economic inequality, and failing schools.”
Citizens and the associated PAC are borne out of a long-standing feud over the sale of translation service company TransPerfect and its co-founder Philip Shawe.
The group and PAC moved beyond criticism of the process of selling TransPerfect to issues related to the Black community.
