Marcom notes: Short Order Production House, Blue Blaze, Jewish Federation

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Short Order Production House takes home two golds

Short Order Production House, Wilmington, took home two gold awards at the 2019-2020 Philadelphia Metro American Advertising Awards, known as the ADDYs.

Short Order earned:

Gold
LiveWorkPlay: It’s Time, Wilmington
A series of three ads highlighting some of the best that Wilmington has to offer.
Category: Local Television Commercial Campaign

Gold
A Century Old Time-Lapse
A very short documentary about a technique used to show the construction of the historic DuPont Building in Downtown Wilmington.
Category: Advertising Industry Self-Promotion

“It’s really cool that of all the work we did last year, the two that won ADDYs were pieces highlighting awesome things in our beloved hometown of Wilmington,” said Zach Phillips, founder and CEO of Short Order.

Short Order Production House is the largest film and video production company in Delaware. Its offices inside the former WHYY studios at 7th and Orange Streets include three on-site studios and eight editing suites.

Short Order has done creative production work for Chemours, Gore, M&T Bank, Wilmington Trust, the Greater Wilmington Convention & Visitors Bureau, ComcastNBC Universal, Barclays, ZipCode, AAA, the University of Delaware, Jewish Family Services of Delaware, The Salvation Army of New York, and The Ronald McDonald House.

Blue Blaze completes first phase of strategic marketing plan

blankBlue Blaze Associates announces completion of the first phase of a comprehensive multi-channel strategic marketing plan and digital transformation for White Horse Village, an active senior living community in Newtown Square, PA.

Services provided so far include a brand refresh, a website redesign, COVID-19 communications, and redesign of print materials.

The website features 360° virtual tours and downloadable sales materials.

Launched in late February, the virtual tours have served as a critical resource to the White Horse Sales Team during the coronavirus pandemic.

While campus closures hindered sales teams at other senior living communities across the country, White Horse Village sales counselors have been able to continue engagement with potential residents by using virtual video tours.

“We thank Blue Blaze Associates for creating such a visually appealing and high functioning website,” comments Susan Abtouche, vice president of Mission Enhancement at White Horse Village. “We valued the collaborative process as their team spent many hours with our residents and team members to capture the essence of our culture and design marketing materials and website that accurately reflects who we are.”

Blue Blaze guided White Horse Village through a brand refresh to update the 30-year-old logo.

The second phase of the layered and multi-channel marketing plan is now underway. Blue Blaze is working closely with White Horse Village on new initiatives, including buyer journey mapping and persona development, marketing automation solutions, advertising and media management, search engine optimization (SEO), social media strategy, and public relations services.

Blue Blaze Associates collaborates with clients to build memorable brands and customized marketing solutions that deliver measurable results. Founded in 2001, this certified women-owned, strategic marketing and design agency offers a full suite of creative services. For more information, visit https://blueblazeassociates.com/

White Horse Village is a CARF-accredited active senior living community offering a full range of living options and healthcare services located on 96 acres in southeastern Pennsylvania. The community intentionally creates opportunities for extraordinary living in a vibrant, diverse community through personal growth, connectedness, and relationships. As a nonprofit organization, White Horse Village reinvests earnings back into the organization to further the mission and vision. For more information, visit www.whitehorsevillage.org.

Jewish Federation wins excellence award

The Jewish Federation of Delaware has been honored with an Award of Excellence in the 26th Annual Communicator Awards (CommunicatorAwards.com), an international awards program recognizing big ideas in marketing and communications.

Federation received the top-level Award of Excellence for its We Grow Stronger TOGETHER branding campaign in the Non-Profit Integrated Campaign category.

“Especially during these challenging times, it is an honor to be recognized for creative excellence,” stated Seth J. Katzen, CEO of the Jewish Federation of Delaware. “Receiving a prestigious Award of Excellence is validation that our work effectively touches the hearts and minds of our community.”

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