Ceremony marks ties with Delaware medical tourism company and South Korean health care providers


An agreement signed last week will strengthen ties with a promising Delaware small business and leading firms in South Korea, as well as the nation’s official tourism agency.

Delaware Secretary of State Jeff Bullock hosted a Memorandum of Understanding (MOU) signing ceremony to formalize the partnership with Delaware small business My Med Choices, Inc. and the Korea Tourism Organization (KTO), Asan Medical Center, Hyundai Aesthetics Plastic Surgery and Juwon Healthcare.

KTO has named My Med Choices their o partner for medical tourism in South Korea. This is a comprehensive collaborative agreement with KTO providing marketing and promotion for My Med Choices. In addition, Asan Medical Center, Hyundai Aesthetics Plastic Surgery and Juwon Healthcare of South Korea have partnered with My Med Choices to provide patient care for My Med Choices patients worldwide seeking the specific procedures they provide.

In Korean business practices, an MOU ceremony is the first step to doing business. Eleven top executives from the Korean organizations traveled to Delaware to take part in the ceremony. Steve Young, executive director of KTO, brought the delegates to Delaware.

“This is a tremendous win for Export Delaware, the First State and the SBA. We love to see these kinds of partnerships form because we know they will yield long-term growth for our small businesses. This is the goal of each of our international business trips,” said Delaware Secretary of State Jeff Bullock.

This activity follows up a recent State-led business trip to South Korea in October 2019. Export Delaware, the state’s official export resource for Delaware small businesses, plans business trips around the world to help companies grow their exports. These trips are funded through the U.S. Small Business Administration State Trade and Export Promotion (STEP) Grant. Dr. Mary Swenson, founder, and CEO of My Med Choices, participated in the trip to South Korea, where she was introduced to KTO, Asan Medical Center, Hyundai Aesthetics Plastic Surgery and Juwon Healthcare.

My Med Choices was introduced to top health care providers and organizations on the trip and had one-on-one meetings with the executives and decision-makers.

Asan Medical Center is the leading hospital in the world for organ transplants, one of the top hospitals in Asia, and the most famous in South Korea. This organization has 27 facilities and works in cancer, cardiac, organ transplants, and health screening.

Hyundai Aesthetics is a provider of plastic surgery.

“What we witnessed today is the start of an international business deal that is sure to be profitable for all parties involved. This is what makes our international efforts worthwhile — to see Delaware’s small businesses, especially minority and women-owned businesses, secure large sales,” says Beth Pomper, director of Export Delaware. “This was very important as a total of five Delaware businesses will benefit from the partnership: My Med Choices, Data Valued, Patient Sortal, Cover & Rossiter, and Potter Anderson Corroon.”

The international growth of one Delaware small business has a ripple effect. Patient Sortal will sell their software to the international partners in this agreement, and Data Value will provide the data analytics. My Med Choices’s law firm, Potter Anderson Corroon, and their accounting firm Cover & Rossiter, with their particular expertise in South Korea, are also involved.

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