Veteran restaurateur Michael Colby is launching what could become a chain of Southern-style restaurants focused on chicken.
The co-president of Colby Restaurants plans to open Dixie Chix Southern Kissed Chicken locations in southern New Jersey and Delaware, according to the Burlington County Times.
The concept has been around a while, with Colby indicating in 2018 that a location was in the works in the Orlando area with a drive-up window. The name has no connection with the country music group.
Colby, whose restaurant company lists Red Robin franchised restaurants on its roster, has been rolling out other concepts, including Chuck Lager’s American Tavern, which opened in Pike Creek and Walk-on’s Bistreaux & Bar, a concept that lists New Orleans Saints quarterback Drew Brees as a principal.
Colby formerly co-owned a group of Burger King restaurants, along with Cosi and Ground. Round locations.
Colby will once again work on the concept will former Top Chef contestant FabioViviani, who helped develop Chuck Lager’s, an upscale sports bar-restaurant.
Delaware Online reported that Dixie Chix will operate out of a new location near Delaware Park and the JPMorgan Chase complex in the Stanton-Christiana area. The area is already home to Border Café, Buffalo Wild Wings and Eggspectations restaurants.
Southern food, led by fried chicken, continues to grow in popularity.
Longtime chicken chain Popeyes had a runaway hit with its fried chicken sandwich. The sandwich quickly sold out and Popeyes has yet to bring it back as it works to build a supply chain that can handle the demand.
In the meantime, Chick ‘fil A has grown rapidly, with long-lines at the drive-up window and the average location collecting four times the revenue of a comparable KFC store.