Two new southern Delaware lodging properties are slated to carry the banner and the new design of Microtel.
The economy hotel brand is under the umbrella of Wyndham Hotels & Resorts.
Microtel owner and Franchise Advisory Board member Chad Moore was one of the first to sign executed agreements to build two new Moda prototypes in Milford and Rehoboth Beach this year.
“I like to keep things simple, especially in business, and Microtel lets me do this,” said Moore, owner of the Microtel by Wyndham Georgetown, DE. “Moda streamlines the development and operations of the hotel – while strongly upholding the defining design and service principles that have made Microtel the economy champion it is today – making the new Microtel an even more attractive, lucrative and valuable long-term investment.”
Moore was referring to the new Moda design that was rolled out last week by Microtel and Wyndham.
The design “represents the evolution of the Microtel brand emphasizing modern efficiency and minimalism for today’s guest and owner. The new exterior architecture and interior design elevate the brand’s spaces to match the midscale experience it already delivers – now at an even more competitive cost to build, a release stated.
The design reduces Microtel’s total footprint by 28 percent versus the prior prototype.
The design also allows Microtel to offer a budget option that can command higher room rates in popular resort areas, like the Delaware beach or adjacent areas.
Microtel has positioned itself as a distinct brand in the competitive budget market, with newer properties and smaller room sizes.
Franchiser Wyndham itself has repositioned itself as a hotel company after spinning off its large timeshare operation.
The company acquired the LaQuinta brand, which resides in the mid-scale category and has newer properties. Also on its roster are aging brands like Ramada, Travel Lodge, Super 8 and Knights Inn. Some of these properties have outside entrances that are not part of new hotel designs.
“Microtel is already a category-killer in the economy segment and is poised to disrupt in the midscale segment where it often competes, making it the perfect first step as we set out to transform the new construction landscape in both these segments,” said David Wilner, senior vice president, New Construction Development, Wyndham Hotels. “With a focus on streamlined new construction models like Moda, we are paving the way for continued expansion across our economy and midscale brands and creating a foundation of long-term support for entrepreneurial hoteliers growing their businesses.”
As of December 2018, Microtel has 82 hotels in the development pipeline – 59 in the United States and 23 internationally. The number of Microtels totals about 300.
