Sears is bringing back its line of paints to the consumer market.
The paint line, which includes Craftsman, Weatherbeater and Easy Living paints to two-dozen markets that include the Wilmington area, a former stronghold for the struggling retailer.
Paint offerings will be available in Sears home improvement sections, along with paint accessories.
“After stepping away from the paint business in 2012, we are seeing the demand from our customers to bring it back. With updated paint mixing technology, and by enlisting dedicated and trained associates, we are confident the time is right to re-enter the category and fill a need for our members,” said Dean Schwartz, vice president of Tools Lawn and Garden at Sears.
“This is an exciting moment as the Craftsman brand is entering the paint category for the first time. Earlier this year, our other flagship brands Kenmore and DieHard entered new categories with TVs and tires, respectively. The addition of paint as a Craftsman category is a testament to the strength of these brands as they continue to play a role in the fabric of the American lifestyle,” said Tom Park, president of Kenmore, Craftsman and DieHard brands.
Sears continues to close its Kmart and Sears stores. As it deals with big box stores like Home Depot and Lowe’s, Sears has emphasized the expertise of its salespeople. It has also expanded distribution of its Craftsman line of tools to Ace Hardware stores.
