Cinemark Holdings, Inc. plans to install electric recliners as part of an upgrade of the Christiana 12 & XD theater at Christiana Mall, southeast of Newark.
The theater, already the newest in northern Delaware, opened less than two years ago. It is located next to the popular mall and the Cabela’s outdoor goods store. Cinemark also operates a theater in Stanton, a few miles east of the mall.
The renovations and improvements will include installing electric recliners in all 12 auditoriums, including the XD auditorium, and broadening its concession offerings. The work and upgrades for the theater will be completed in the spring of 2017.
“Since its opening in November 2014, the Christiana 12 & XD has been very well received by our guests,” said Mark Zoradi, Cinemark’s CEO. “We continue to promote our customer-facing initiatives by providing an improved entertainment experience with the addition of our comfortable Luxury Lounger recliners to all 12 auditoriums at one of the country’s most successful shopping malls.”
Cinemark is also promoting its app to view showtimes, purchase tickets on-the-go, and join a loyalty program. Customers can also sign up online to receive free weekly emails that contain online coupons for discounts at the concession stand and other weekly special offers at cinemark.com.
Cinemark operates 522 theaters with 5,888 screens in 41 U.S. states, Brazil, Argentina, and 13 other Latin American countries as of June 30.Cinemark and rival Regal Cinemas are facing more competition from independent operators like Penn Cinemas on the Wilmington Riverfront as well as the Westtown Cinema in Middletown.
Work on a new five-screen cinema in Newark is just getting under way. The movie complex in the Newark Shopping Center will be known as Main Street Movies Five. The old theater has been closed for some time, and the timetable on construction was pushed back.
The old theater has been closed for some time and the new owner’s timetable for construction was pushed back. The theater announced this month that it has received building permits.
The theater is expected to offer alcoholic beverages.
