The University of Delaware’s fifth annual W.L. Gore Lecture Series in Management Science will feature A. Parasuraman and his work on the link between customer service quality and productivity.
On Thursday, April 23, in UD’s Gore Recital Hall in the Roselle Center for the Arts, Parasuraman will present “Conceptualization of Service Quality from the Customer and Organization Perspectives, the Approach for Measuring Service Quality from the Customer’s Perspective and the Link Between Service Quality and Productivity.”
The event will begin with Parasuraman’s lecture at 3 p.m. A question and answer session will follow at 3:50 and a networking reception will begin at 4:10 p.m.
Parasuraman, who serves as James W. McLamore Chair in marketing at the Marketing University of Miami’s School of Business Administration, is considered one of the most influential figures in the field of services marketing and service quality.
He is widely known for his work on SERVQUAL, E-S-QUAL, and the Technology Readiness Index (TRI). He has also published over one hundred articles in \ academic and management journals.
Parasuraman also collaborates with Rockbridge on the National Technology Readiness Survey and consults for Rockbridge on measurement and service quality issues for clients.
This event is open to the public. Those who wish to attend can register here.
The W. L. Gore Lecture Series in Management Science, presented by UD’s Alfred Lerner College of Business and Economics, is sponsored by an endowment from the Gore family.
This lecture series features experts in the application of probability, statistics and experimental design to decision-making, including applications in academia, business, government, engineering and medicine.
The series recognizes the key role that the fields of probability, statistics, and experimental design have played in the success of W.L. Gore & Associates, Inc.
