Trellist Marketing and Technology, Wilmington, has announced the addition of a Social Business Practice to the firm’s expanding list of professional services offerings. The practice will provide strategy, consulting, training, creative services, technology, and staffing solutions for clients as they evolve to become social businesses, according to a release.
Where Social Media refers to the channels (Facebook, Twitter, Instagram, Pinterest, etc.) across which individuals and businesses participate in conversation and commerce, Social businesses are organizations using more comprehensive methods to listen to the marketplace and collect intelligence, the release stated.
The Trellist Social Business Practice creates value for its clients by crafting the strategies, developing the content, and managing the conversations that lead to more profitable customer relationships, the release stated. Using new methods to collect market insights and to listen to individual consumers, Trellist is able to help clients develop more targeted marketing content and accelerate new product and service offerings.
“We are empowering organizations to make better business decisions by capitalizing on the connections and intelligence made available by Social Media,” says Chris Wallace, strategic leader of Trellist’s Social Business Practice. Trellist appointed Wallace, a veteran social media strategist and consultant, to lead the practice.
“Social businesses are creating a better brand experience and evolving how they relate to their consumers,” says Wallace. “Our Social Business Practice moves companies from doing social to being social and realizing a better return on their investment.”
ab+C wins Addys
ab+c Creative Intelligence, a full-service marketing communications agency, based in Wilmington, came home with gold and silver from the 2014 ADDY Awards. The agency won gold in the “Campaign – Single Medium Campaign” category for its Choose Health Delaware videos. The silver came courtesy of ab+c’s Agency Match Game in the “Creative Services and Industry Suppliers – Digital” category.
“These ADDY wins give a glimpse of just how diverse our skill set is here at ab+c,” says John Hawkins, president and CEO. “We do award-winning work in everything from public health to business-to-business and everything in between.” The ADDY Awards are presented by the Philly Ad Club, a 2,300-member organization.
