The new owner of Fisker Automotive has launched TheNewFisker.com.
The American operation of Chinese parts-maker Wanxiang recently launched the state-of-the-art website. It’s a marked contrast to the utilitarian look of Wanxiang’s U.S. site. The company’s U.S. headquarters is Chicago.
Fisker is said to be at work to resume production of the Fisker Karma in Finland, with the possibility of production coming to the U.S. Fisker produces “plug-in” hybrids that combined electric motors with a small internal combustion engine.
Wanxiang has experience in the all electric side of the business. It organized an electric vehicle business in the early 2000s and has electric buses in operation in China.
The site features striking photos of Fisker Karmas that are in keeping with the design esthetic of founder Henrik Fisker. The Fisker logo was also retained.
The site does also does not gloss over the turbulent history of the company in its slick-looking timeline that includes the purchase of the GM Boxwood plant and the company not meeting the requirements of a federal loan.
The website does not offer an answer to the question of whether Boxwood will ever be used for production, but does offer the following on frequently asked questions page. “One of the assets acquired was a plant located in Delaware. We are diligently assessing the viability of utilizing that plant as it was originally intended. We are committed to doing what is best for The New Fisker.”
Delaware Economic Development Office Director Alan Levin said Wanxiang confirmed that Wanxiang is evaluating the plant and its options for Fisker, adding that he is hopeful that the company will be able to find a use for the site.
Delaware granted a $20 million loan as part of a financial package for the plant. The state is one of a long list of creditors. Fisker blew through an estimated $1 billion before shutting down last year and later moving into bankruptcy proceedings in Delaware. Wanxiang emerged as the top bidder for the company, paying $149 million for assets.
