Food Lion announced has rolled lower prices and investments in 178 stores in five states, including Delaware, Maryland, Pennsylvania, Virginia and West Virginia.
The company has been adding stores in recent years in more heavily populated New Castle County as it closes stores in other parts of the country.
The company says the company offers customers lower prices on 6,000 items throughout the store and access to quality store brand products at new lower prices, including the company’s My Essentials house brands.
The company also says it improved its produce as part of its “Fresh From the Field” initiative.
Food Lion held grand re-opening festivities at the 178 stores. The company also plans to kick off a week of giving by donating fresh produce and store brand products to local charities, including $5,000 to the Food Bank of Delaware in Milford.
By the end of 2013, Food Lion is on track to donate more than 245,000 pounds of food in the region.
With the latest announcement, more than 800 Food Lion locations have received these investments, representing nearly 80 percent of its store base. The company launched 167 stores in the Raleigh and Fayetteville, N.C., markets in May 2011, 268 stores in March 2012 in Virginia, West Virginia and the outer banks of North Carolina, and 269 stores in its hometown markets of Salisbury, N.C, and Charlotte, N.C., in July 2012.
Based in Salisbury, N.C., Food Line has grown to more than 1,100 stores in 10 states.
Food Lion is a company of Delhaize America, the U.S. division of Brussels-based Delhaize Group NYSE: DEG. The company operates more than 1,100 supermarkets in 10 Southeastern and Mid-Atlantic states, and employs approximately 57,000 associates.
