The Price Automotive Group on Monday marked the opening of the new Newark ToyotaWorld showroom in on the Cleveland Avenue auto row.
In a multimillion dollar project, the former Nucar Buick dealership was converted into a massive showroom for the large Toyota product line of cars and light trucks. The dealership had been at the corner of Route 72 and Ogletown Road, Newark.
Warren Price, founder of the Price Automotive Group, was presented with a ceremonial Katana samurai sword. sword in honor of the opening that included dignitaries such as Newark Mayor Polly Sierer and State Rep. John Kowalko, D-Newark. Guests were treated to a carving table and other light fare as well as string duo.
Newark ToyotaWorld will maintain and expand its service center on Marrows Road, according to Price Automotive Operations Director Jason Walsh. The Marrows Road dealership was the original sales and service home of ToyotaWorld.
ToyotaWorld is a sizable employer with a staff of 124, with the recent expansion expected to add another 10 employees, Walsh said. Officials said sales have been strong at the dealership, even in the month prior to the move to the new location.
The building housing the dealership was completely renovated, with the amount of floor space triple the size of the former location.
Price operates the two Toyota dealerships in New Castle County that also include Price Toyota in New Castle.
Price got his start selling motorcycles out of a barn in Viola, Delaware and went on to open a Honda dealership in Dover.
Price went on to expand in New Castle County with Toyota and other import dealerships that were later sold.
Price also has a Buick-GMC dealership in Salisbury, Md. and an Acura store in Dover.
