Chase this week opened a branch near Rehoboth Beach at 19068 Coastal Highway.
The opening increased the number of Chase branches to 10 at a time when other banks have been consolidating locations as more people do their banking via mobile devices and receive pay or retirement checks via direct deposit. Parent JPMorgan Chase is the state’s largest for-profit employer.
Chase, which has avoided the problems of rivals like Wells Fargo, is building out a branch system in Delaware and the Delaware Valley.
According to a release, the branch “looks different from a “typical bank” – combining a modern design, layout, and advanced banking technology. The branch also features casual meeting spaces for discussing personal banking, credit cards, mortgages, auto financing, investment advice, small business loans, and payment processing.
The bank employs seven and also features self-service transaction areas, an ATM, and free wi-fi.
Other services include Chase Private Bank and Chase for Business. The affluent population in the Delaware beach area is an attractive market for Chase and its private banking operation.
Chase is a relative newcomer to retail and business banking in Delaware despite having a large employment center in New Castle County.
The branch is open six days a week and closed on Sundays.