Carvertise unveiled its 15,000-square-foot headquarters in Wilmington’s Riverfront on Thursday, with a ribbon-cutting ceremony led by CEO Mac Macleod.
Locating and developing the space was a multi-year project, according to Macleod, who co-founded the vehicle wrap advertising company with Greg Star while the two were students at the University of Delaware
The industrial space provides room to grow for a company that’s had to move numerous times since it was founded 10 years ago.
“It feels good to finally have an established headquarters that we can proudly call home for years to come,” Macleod said.
Carvertise, which made the Inc. 5000 list, has grown from 20 employees in 2021 to 30 employees in 2022; it will
close out 2023 with 60 employees.
One big driver of the company’s growth is the popularity of its new “SWARM Events” feature, where fleets of branded vehicles are deployed around very large gatherings of people, including sporting events, concerts, and festivals.
The company has made key executive hires in the past year and posted 55% year-over-year sales growth in 2022, far outpacing. the growth of out-of-home media category, McLeod noted.
And although Carvertise serves clients like Coca-Cola, Netflix, NBCUniversal, and 7-11 and has forged relationships with media buyers around the country,
Macleod says the company has chosen to grow in Delaware for strategic reasons.
The headquarters is accessible for all of its employees who reside in greater Philadelphia, southern Delaware, New Jersey and eastern Maryland – areas where the company recruits most of its centralized operations, marketing, and engineering team
members.
Macleod also points to the riverfront location where amenities are available and parking is plentiful.
“This area is the heart and soul of our organization, and we’re excited to invest and grow in the community that grew and shaped us,” he says “It feels right”
The new location, which carries a 10-year-lease, was renovated top to bottom with interior architecture from Wilmington-based Mitchell Associates. It features a high-tech kitchen space, private phone booths, and multiple collaborative areas. Nearby are coffee shops, restaurants, and a gym.
Macleod believes the new space will help the company stay ahead of the curve
with its recruiting efforts.
“Given the highly competitive nature of today’s marketplace, our new state-of-the-art facility gives us a leg up in attracting top
talent,” he said.
The new headquarters has the capacity for 150 employees, nearly triple Carvertise’s current level.
“We chose this facility with significant growth in mind. Our goal is to reach maximum capacity. And I have
no doubt we will get there in the near future.”
