Choice Hotels bringing Cambria brand to coastal Sussex

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Cambria Hotels, an upscale brand franchised by Choice Hotels International continues to expand its Cambria Hotel brand with its first Delaware location near Rehoboth Beach.

The four-story, 114-room Cambria is slated to open in Spring 2024.

Tom Duffe, regional vice president, franchise sales development, Choice Hotels; Keith Fisher, principal, Fisher Architecture; Bonnie Melanson, upscale business operations and performance, Choice Hotels; Janis Cannon, senior vice president, upscale brands, Choice Hotels; Ilyas Tekman, partner; Tauhid Islam, CEO and founder, Pinnacle Hospitality Group; Scott Thomas, executive director, Southern Delaware Tourism; Carol Everhart, president and CEO, Rehoboth Beach – Dewey Beach Chamber of Commerce; Dwight Miller, president, Gillis Gilkerson; Tiffany Cooper, president, Muse Design Inc.
Tom Duffe, regional vice president, franchise sales development, Choice Hotels; Keith Fisher, principal, Fisher Architecture; Bonnie Melanson, upscale business operations and performance, Choice Hotels; Janis Cannon, senior vice president, upscale brands, Choice Hotels; Ilyas Tekman, partner; Tauhid Islam, CEO and founder, Pinnacle Hospitality Group; Scott Thomas, executive director, Southern Delaware Tourism; Carol Everhart, president and CEO, Rehoboth Beach – Dewey Beach Chamber of Commerce; Dwight Miller, president, Gillis Gilkerson; Tiffany Cooper, president, Muse Design Inc.

“The groundbreaking of the Cambria hotel in Rehoboth Beach represents another proud moment for the brand and is the fourth official groundbreaking in less than two weeks.  This Rehoboth Beach milestone marks Cambria’s entry into Delaware – and celebrates our continued collaboration with Pinnacle Hospitality as we grow the Cambria footprint throughout the region – but also because it commemorates yet another fantastic destination modern travelers who know and love the Cambria brand will soon have access to,” said Janis Cannon, senior vice president, upscale brands, Choice Hotels. “The Delmarva Peninsula is a favorite vacation spot for those who call the Mid-Atlantic home, and we look forward to showcasing the town’s vibrant culture and coastal charm through the new Cambria hotel.”

Located at the intersection of John J. Williams Highway and Beebe Road, the Cambria Hotel Rehoboth Beach is a short drive to Delaware beaches, including Rehoboth Beach, Dewey Beach, and Lewes Beach.

The property will include multi-purpose indoor and outdoor spaces including indoor and outdoor pools, as well as poolside cabanas, a tiki bar and outdoor fire pits.

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Room features include abundant lighting, plush bedding and private balconies, spa-style bathrooms with Bluetooth mirrors.

On-site dining featuring freshly made food, local craft beer, wine and specialty cocktails, as well as to-go options will be offered. The property will also include 3,800 square feet of multi-function meeting and event spaces and a fitness

State-of-the-art fitness center.

The Cambria Hotel – Rehoboth Beach was developed by Tauhid Islam of Pinnacle Hospitality Group, one of the largest hotel developers in Maryland, known for their extensive knowledge of coastal real estate development. The company is a partner in the Cambria Hotel Ocean City – Bayfront.

There are currently 60 Cambria hotels open across the U.S. in popular cities such as Chicago, Los Angeles, New York, New Orleans, and Phoenix, with nearly 70 hotels in the pipeline.

Coastal Sussex County has seen a modest boom in hotel construction and new brands, due to population growth and a strong summer tourism season that has moved further into fall.

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