Home Delaware Marcom notes: Ad campaigns for GOLO, Citizens for a Pro-Business Delaware

Marcom notes: Ad campaigns for GOLO, Citizens for a Pro-Business Delaware


Citizens for a Pro-Business Delaware is taking out advertisements urging Skadden, Arps, Slate, Meagher & Flom LLP to pull back their claims of diversity and inclusion.

The group has been in a long-running dispute with the law firm over the purchase of TransPerfect and fees charged to a custodian appointed by Chancery Court to handle the sale. Citizens was formed by TransPerfect employees and others.

Citizens has been running advertisements calling for more diversity in the state’s legal system, both inside and outside the state.


A Dover Post ad claims that out of Skadden’s 114 partners, just two are African American, and out of 11 partners in Skadden’s Wilmington office, none are African-American.

Said Reverend Al Sharpton, who has been making the case for more diversity for Citizens, “Skadden Arps claims that ‘diversity and inclusion are fundamental to Skadden’s success as a global law firm,’ but the firm’s stunningly low levels of diversity tell a different story. How can we achieve an equitable justice system if people of color aren’t afforded the opportunity to work at the most prestigious law firms? How can we expect the judges in our courts to reflect the racial, ethnic, and gender diversity of the communities they represent if they do not gain the experience needed to rise to those positions?”

“Boasting about diverse hires does not award companies a gold medal. Diverse hires are not trophies. Diverse voices are people that exist beyond a company’s goal to put themselves on a pedestal for change. Diverse voices deserve equity, truth, and justice. Companies and organizations cloak themselves with diversity messaging and marketing without considering their anti-racist actions, making the efforts disingenuous and further perpetuating racism and racial inequality,” said Citizens for a Pro-Business Delaware Campaign Manager Chris Coffey,

GOLO unveils new video ads

Newark-based GOLO for Life, a wellness solutions company, has unveiled a series of new video ads showcasing its customers.

GOLO for Life’s new advertisements are testimonial-based and highlight GOLO users and the progress they have made since joining GOLO. Showcased are real users of the GOLO for Life plan and the resulting weight loss.

GOLO for Life’s new advertising campaign will run through digital ads and also through social media.

GOLO was started in 2009 with the goal of finding a solution to why people can’t lose weight or keep it off. Since its launch, GOLO has reached over two million people worldwide, a release stated.

The GOLO advertisements will be run across a number of broadcast outlets, including national cable networks like Food Network, CNN, Fox, and HGTV as well as local network affiliates and independent stations.