Updated Marcom notes: Cape Gazette’s in-house agency; refreshed logos for Bancroft, DNREC; PRSA brainstorming session on vaccines


The Cape Gazette has formed an in-house marketing communications agency – High Five Creative.

Their elevator pitch that describes High Five as “a concierge full-service marketing & creative services division to further develop our client engagement and service capabilities in Sussex County and beyond. The launch of the new division underscores our commitment to delivering a comprehensive offering of multimedia marketing solutions and design services with a focus on helping small and medium size companies effectively grow their business.”

Further information should be available in the near future at  www.needahighfive.com.
The newspaper industry has dabbled for yers with in-house agencies as smaller businesses look for ways to connect with their customers in a world of blogging, podcasts and social media messages. 
Such efforts have often fallen victim to other priorities. Meanwhile, ad building has often been moved by the big chains to centralized hubs where customer service and compelling design  is not a priority.
Bancroft refreshes brand

Bancroft Construction, Wilmington,  launched a new logo and updated website.

The branding update is a result of Bancroft’s growth over the past decade, the company stated.

Bancroft bolstered its presence in the Central New Jersey market and recently relocated to a larger office in Princeton.

As a result of their rapid growth in the Delmarva region, Bancroft opened an office in Salisbury, MD, in 2020 and has completed a number of projects in the region. Bancroft collaborated with Aloysius Butler & Clark, one of the region’s largest advertising agencies, Wilmington, on the new branding.

DNREC refreshes logo

The Delaware Department of Natural Resources and Environmental Control has refreshed its logo and retired the oval design.

“The new logo builds on the department’s history of commitment to responsible use and protection of the natural environment,” a release stated.

“The new look is inspired by our mission to protect human health and the environment, how technology has changed the way we communicate with each other and the public, and how we endeavored to give everyone a voice in what we do,” said Secretary Shawn M. Garvin.

DNREC worked with the Department of State’s Government Information Center, an in-house creative group, to redesign the logo.

“The new circular shape evokes a sense of community and positivity. The earthy green symbolizes freshness, growth, and balance, while the blues represent serenity, stability, inspiration, and wisdom. The vibrant yellow promotes hope,” a release stated.

Brainstorming session on young people &  vaccine messaging 

PRSA Delaware will hold  a “Conversation on Covid-19 Communications: Messaging to Younger Delawareans” on  Friday, April 23 at noon.
Click here to register.

The conversation will include public information officers from the State of Delaware.

PRSA previously discussed communications surrounding Covid testing and the vaccine rollout.

In October, PRSA  discussed communications around COVID testing. In February, PRSA worked on communications around the initial vaccine rollout. 

The state is now looking  for creative ideas about targeted vaccine communications for Gen X, Gen Z, and millennials.

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