(From UD Lerner College) Getting ahead of the curve in Hospitality Analytics


Despite the challenges presented by the coronavirus pandemic this year, six students in the University of Delaware’s master of science in hospitality business management (HBM) program were among the first students to receive the new Certification in Advanced Hospitality and Tourism Analytics (CAHTA).

“Because of that success, Professors Sullivan, Miller and I were the very first academics to be certified as CAHTA instructors,” said Robert Nelson, who is an associate professor of HBM at UD’s Alfred Lerner College of Business and Economics.

The CAHTA, Nelson explained, trains participants to master the creation and interpretation of the hospitality industry’s most commonly used analytics reports, including market studies, event impact analyses and feasibility studies. Students were required to pass a comprehensive exam and create analytics reports themselves in order to receive the certification.

William Sullivan, a Lerner College adjunct faculty member who, as Nelson mentioned, became a CAHTA instructor as a result of these developments, said that this new certification “comes at a vital time as the industry is struggling due to Covid-19 and needs the ability to analyze data to improve results.”

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Ahead of the Curve in Hospitality Analytics

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