State launches COVID-19 eduction campaign for beachgoers

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Gov. John Carney on Friday announced “SummerSafely” education campaign that will include hand sanitizer from a Smyrna distillery.

The campaign with the beach towns, local Chambers of Commerce, the Delaware Tourism Office, Delaware Department of Natural Resources and Environmental Control, the Delaware Division of Public Health and the Delaware Department of Health and Social Services.

The public education effort seeks to reinforce the restrictions on the Delaware beaches and to encourage Delawareans to take the proper steps to mitigate COVID-19 heading into thesummerseason.Governor Carney lifted State of Delaware restrictions that limited beach access for only walking and exercise starting at 5 p.m. May 22, at the beginning of. the Memorial Day weekend. Download copy below. (May not be visible on some Windows-based computers.



“We look forward to welcoming Delawareans back at the beach this weekend, but we all need to take basic precautions to prevent the spread of COVID-19,” saidCarney. “Wear a face covering in public settings. Keep your distance from others. Wash or sanitize your hands frequently. I know it’s unusual, but we know that’s the best way to prevent transmission of the disease. Now’s not the time to let up.”

The campaign will begin on Friday with metal signage at entryways to the beaches, stickers on takeout containers, and decals on windows of retailers. Promotional tactics will expand as thesummerprogresses.

According to a release, a team of Beach Ambassadors in “SummerSafely” t-shirts will also greet beachgoers starting this Friday to educate Delawareans about the proper ways to mitigate coronavirus and point individuals to resources when they seek additional information. The team of Beach Ambassadors have been trained by the Division of Public Health and the Delaware Tourism Office on how to address questions and the resources to provide members of the public. Beach Ambassadors also will use and distribute hand sanitizer produced by Painted Stave Distilling in Smyrna.

“For many, travel will be different this year. As we enter this season, we join with state and local leaders to remind everyone to summer safely and hope Delawareans will use this opportunity to rediscover the landscapes and tourism businesses in their own backyards,” saidLiz Keller, Delaware Tourism Director. “The beaches are part of what makes Delaware such a special place to live in and travel to. We also look forward to welcoming back out-of-state visitors when it is once again safe to do so.”

“The Association of Coastal Towns membership has worked cooperatively with Governor Carney, State officials and local leaders to ensure a consistent message is relayed to our residents and visitors this coming summer season,” saidAssociation of Coastal Towns Chairman Gene Langan. “The message being conveyed is to come enjoy Delaware’s beautiful beaches and do so safely. We are looking forward to an improving health situation in Delaware and welcoming back visitors to all of our beaches.”

“Small Businesses and tourism are the lifeblood of our state, and Painted Stave Distilling is very pleased to be able to help get our state beaches open through the beach ambassador program,” saidMike Rasmussen, co-owner Painted Stave Distilling.“COVID-19 has forced many small businesses to shift how we do business, and we are glad that we have been able to produce something needed to stay safe by so many businesses and citizens in our state.”

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