From Brewbound: Dogfish to focus on 60 Minute IPA and SeaQuench in tough beer market

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Dogfish Head rolled out a summer pack as a way to stand out in a crowded market.
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Milton-based Dogfish Head is sharpening its focus in an increasingly competitive beer market, industry website Brewbund reports. 

In a presentation at an industry event in Baltimore, the company announced plans to focus on its flagship 60 Minute IPA and SeaQuench brands and adjust pricing and employ local strategies in competing in markets like  California. 

The company will still roll out specialty brands that command higher prices. Click on the link below for the full Brebound  story. 

https://www.brewbound.com/news/2018/navigate-noise-dogfish-head-sharpens-focus-bets-indie-seal?utm_source=Brewbound&utm_campaign=e371ae76f4-mailchimp&utm_medium=email&utm_term=0_6026cb3473-e371ae76f4-169021517

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