Perdue is launching a lower-priced brand of organic chicken with Simply Smart Organics.
“Perdue is breaking the price barrier consumers often face with organics by providing frozen, fully-cooked breaded chicken products priced to sell for approximately half – or less – of the average of what consumers can typically expect to pay for competitive organic products from other leading brands,” a release stated.
Shoppers will begin seeing the USDA certified organic seal on the entire line of Simply Smart fully cooked, breaded items at leading grocery retailers nationwide in early October.
According to the Organic Trade Association, organic food sales in the United States totaled nearly $50 billion in 2017, accounting for more than five percent of total food sales.
The product lineup includes whole grain, certified gluten-free and lightly breaded varieties of nuggets, strips and tenders in the frozen and refrigerated foods sections.
“Consumer choice is important, but people should never have to choose between serving quality, organic food to their families or settling for an alternative product solely based on price. For convenient, high quality, organic fully cooked chicken, Perdue now offers consumers an option that meets their demand without sacrificing their needs,” said Eric Christianson, chief marketing officer for Perdue. “The growth in organic continues to outpace the rest of the food market, so this is clearly something consumers want.”
Simply Smart Organics join the company’s Harvestland organic chicken line.
Perdue, based in Salisbury, MD, has poultry processing plants in Delaware. It\s Perdue Agribusiness unit is moving its headquarters across the line to Delmar.
Delaware employment totals about 3,000.
