Marketing Associates is becoming OneMagnify through its consolidation of Koncordia Group (Delaware), Conclusive Analytics (North Carolina), and Magnify Analytic Solutions (Detroit).
Koncordia’s clients include DuPont Co. The company has a staff of 45. The total workforce at OneMagnify totals 400.
“Our repositioning as OneMagnify reflects how we collectively focus on the intersection of the Chief Marketing Officer, Chief Technology Officer and Chief Analytics Officer and align their three vital disciplines for immediate and insightful impact,” said OneMagnify CEO Mark Petroff. “The surge of accessible data, the need to act on insights in real time and the imperative for scalable, secure solutions are what led to our integration.”
OneMagnify works in partnership with global clients across many sectors – including Fortune 500 companies such as Ford Motor Company, Whirlpool, Syngenta, Navistar and DuPont. The team’s focus is turning data-driven insight into impact for clients through a combination of marketing, technology and analytics, a release stated.
“We accelerate clients’ ability to generate insights from their data assets and leverage technology to deliver an interactive, personalized customer experience that truly reflects their brand promise” said OneMagnify Chief Operating Officer Sameer Desai.
Since its founding in 1967, OneMagnify grew from a Detroit- based and automotive centric marketing boutique to a globally diversified and fully integrated marketing, technology and analytics firm.
“Our successes are achieved through our team and aligned with our core values, including a strong focus on Community Engagement,” said Petroff. “We take pride in doing great work that makes a difference for our clients and in our communities.”
OneMagnify invests both their time and talent in each office through its Community Matters Program. Its long history of engagement in the community includes partnerships with the United Way for Southeastern Michigan, Make-A-Wish Foundation, Gleaners Community Food Bank and the Juvenile Diabetes Research Foundation.
