Citizens for a Pro-Business Delaware launches six-figure advertising effort

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Citizens for a Pro-Business Delaware announced the launch of an advertising campaign centered around a television advertising buy running in the six figures.

The ad will run beginning the first week of January through the last week. It will run nationally on stations including Bloomberg and Fox Business, and will run locally in Delaware on stations include CNBC, CNN, MSNBC, and FNC.

The ad can be found here:http://www.delawareforbusiness.org/seeourad.

“We’re taking to the airwaves because we want to make sure folks understand just what’s at stake for thousands of workers and their families, and what’s at stake for Delaware’s economic competitiveness,” said Chris Coffey, Campaign Manager for CPBD. “The more our neighbors learn about the Chancery Court’s unprecedented judicial overreach, the more inclined they are to stand with the thousands of employees, business leaders, and concerned citizens who don’t want to see the Court sell off Delaware’s ability to attract businesses to incorporate within its borders.”

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The television blitz will coincide with billboards going up along Martin Luther King Boulevard in the middle of January and with adirect mail campaignthat CPBD commenced earlier this month. To date, the group has distributed full-page mailers to more than 55,000 Delaware households, and it plans to mail additional pieces in January and February.

Also, CPBD has been engaged in an aggressive grassroots organizing program, focusing on the upcoming legislative session.

CPBD was formed after the Delaware Court of Chancery ordered an appointed custodian to sell TransPerfect after a internal dispute between company owners. Over the past few months, CPBD has been involved with court proceedings, submitting an amicus brief and arguing that the Court of Chancery appoint a custodian to act as a provisional director until the dispute is resolved. The group intends to introduce legislation that would amend the law to require a three-year wait period before the forced break-up of a company.

Over the past few months, CPBD has been involved with court proceedings, submitting an amicus brief and arguing that the Court of Chancery appoint a custodian to act as a provisional director until the dispute is resolved. The group intends to introduce legislation that would amend the law to require a three-year wait period before the forced break-up of a company.

Citizens for a Pro-Business Delaware is a group made up of more than 2,200 members including employees of the global translation services company TransPerfect, as well as Delaware residents, business executives, and others. They formed in April of 2016 to focus on raising awareness with Delaware residents, elected officials, and other stakeholders about the issue. CPBD will also launch a TV campaign later this month and continue ramping up advertising, and grassroots outreach as they near and enter

They formed in April of 2016 to focus on raising awareness with Delaware residents, elected officials, and other stakeholders about the issue.

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