Bear company sees potential in Latin American market


Smart Kidz Club, Inc. is already filling an order for customers in Chile following a trade mission to Latin America in September.

The Bear company joined the U.S. Commercial Service’s Trade Winds-Latin America trade mission to Chile and Mexico, It is in talks with partners in both markets, on top of its completed deal with a digital public library in Chile.

“We have a potential customer evaluating our product in Mexico, and we made some connections in El Salvador and Argentina that we are exploring,” said company CEO Harjeet Singh. “We have some great prospects in both the near and long term, and I look forward to seeing how they work out. This could really have a huge impact for us.”

Smart Kidz Club provides a library of interactive eBooks and educational resources that help young readers gain access to a wide variety of content in English. The company maintains a library of more than 400 eBooks and interactive tools available by subscription to libraries, educators, and parents.

“Companies in Latin America and around the world see U.S. companies as the global standard in innovation and technology,” said Tony Ceballos, director of the U.S. Commercial Service in Delaware and Philadelphia. “Smart Kidz Club customized their export strategy through Exportech in Delaware and learned they can compete anywhere in the world. I hope more Delaware companies will take advantage of international sales opportunities.”

Smart Kidz Club was one of about 100 U.S. companies that joined Trade Winds, which featured a three-day business forum in Santiago, Chile, and optional trade mission stops in Argentina, Bolivia, Mexico, Paraguay, Peru, and Uruguay. The Commercial Service team set up meetings with qualified potential partners for the U.S. companies visiting each market.

“We had some really high-quality meetings–not only with business leaders but also with U.S. embassy representatives from around the continent,” Singh said. “As soon as we got off the plane, we were nearly immediately meeting with people who could help our company grow.”

“Delaware companies that aren’t considering global opportunities to sell their goods and services are really missing out,” Ceballos said. “It’s not just the big companies that can export and find new revenue; there are opportunities across sectors for businesses of any size.”

More than 85 percent of Delaware exporters are small or medium-sized businesses, according to data from the International Trade Administration. Delaware companies exported $5.4 billion in goods in 2015.

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