Allen Harim, a producer and processor of chicken in the Eastern United States, has established an exclusive partnership with C&S Wholesale Grocers, to distribute its Nature’s Sensation brand to independent grocers nationwide.
“This partnership positions our company for tremendous growth moving forward,” said Jack Coleman, senior director of sales and marketing for Allen Harim. “This is the largest and most progressive distributor in the marketplace so we are excited to see how this partnership will enhance our reach.”
C&S recently reopened a distribution center in North-East, Md., west of the Delaware line.
Allen Harim is one of the first companies in the nation to announce that the Nature’s Sensation brand is raised with no antibiotics ever.
The company has also moved to a 100 percent vegetarian feed. A new logo and packaging that highlights these changes were unveiled recently across the Northeast and Mid-Atlantic.
“We are very excited about this partnership with Allen,” said Jason Lindsey, National Poultry Buyer for C&S Wholesale Grocers.
Allen Harim has grown the Nature’s Sensation product line by more than 80 percent in the last year, and Coleman expects similar growth this year with the addition of new product offerings and private label partnerships. The company plans to continue expansion of the premium brand into other categories throughout 2016.
Nature’s Sensation is one of three brands of poultry available through Allen Harim including Allen Harim traditional and Halal certified brands. All products are 100 percent vegetarian fed.
Currently, C&S serves about 6,500 stores from more than 50 locations in 15 states. Among their customers are Stop & Shop, Giant of Carlisle, Giant of Landover, BI-LO/Winn-Dixie, Safeway, and Target.
Headquartered in Seaford, Allen Harim operates a chicken processing facility in Harbeson, breeding operations in Liberty, NC; a hatchery in Dagsboro, and a hatchery and feed mill in Seaford. The company employs more than 1,600 people in the United States, as well as more than 230 independent growers and 20 company farms across Delmarva.
