Viamark Advertising has opened a new franchise office in Wilmington headed by Katie Loizeaux. Loizeaux began her advertising career 11 years ago as an account executive for WSPK in Poughkeepsie, NY. Loizeaux followed her then general manager to 99.5 WJBR in Wilmington.
In 2007, she left WJBR to work as an account executive for Philadelphia’s KYW Newsradio for two years before returning to WJBR.
“Katie’s unique experience, along with Viamark’s tools and resources, offers a fresh approach to businesses starving for effective, yet cost-attainable campaigns,” Viamark’s director of franchising and co-founder Glenn Anderson said. “That’s something for which Viamark has developed a well-earned reputation over the years.”
Wilmington becomes Viamark Advertising’s 12th office. The agency handles more than 175 accounts from Florida to Massachusetts and specializes in strategic media buying, and creative services, including radio, television, print, outdoor, and digital.
Industries served include automotive, health care, pharmaceutical, education, restaurant, retail and real estate.
“The Viamark training program was excellent. With all the sales tools and systems that were provided to me I’m ready to jump in and start meeting with new potential clients. Plus my insider perspective of the broadcasting industry, unique knowledge of the Wilmington market, and personal relationships with station managers, sales managers and account executives inherently will give my clients more bang for their media buck,” says Loizeaux. For more information, visit viamark.com or viamarkfranchise.com.
