eZanga.com, a Middletown-Del. based search engine and digital marketing company announced the addition of Bitcoin as a payment option for the company’s customers and affiliates.
Ezanga is believed to the first company of its kind to adopt the digital currency. The addition is part of a re-launch of the company’s website as well as its click fraud prevention platform known as Traffic Advisor.
“We’re excited to get on board with such a disruptive technology. Bitcoin’s future looks promising and eZanga is proud to support and be a part of that,” says Rich Kahn, CEO and co-founder of eZanga. “It’s also great to give our advertisers and publishers more payment options.”
Advertisers will be able to use the currency to pay for the company’s products, including advertising campaigns and their recently added pay per call product. Publishers on their network can also choose to be paid out in the currency.
eZanga has partnered with Coinbase, a bitcoin wallet and platform, to process payments and handle conversions. Coinbase is also used by OkCupid, Overstock, Khan Academy, and Reddit. It eases the use of international transactions.
Bitcoin is a peer-to-peer payment system that was first introduced by Satoshi Nakamoto in 2009. While widely referred to as an online currency, as it becomes increasingly popular, more and more merchants have begun to accept Bitcoin. Users often prefer Bitcoin over other currencies due to the payment freedom, security, and control over their transactions.
eZanga works with companies through multiple advertising solutions, including pay per click and cost per call.
eZanga has been on the Inc. 500|5000 list for five consecutive years and has been recognized as one of Philadelphia’s fastest growing companies by Philly100, Deloitte and SmartCEO Magazine.
