Although stories about high-calorie offerings often pop up online or in print, shoppers are still paying attention to nutrition these days.
And while smartphone apps and other online information is available, most buying decisions are still made on the supermarket aisle. That led Foxfire Printing and packaging to launch of InteliChoice. Foxfire founder and CEO John Ferretti, says food retailers are hiring dieticians to respond to the trend of shoppers looking for more nutritious fare. But with thin profit margins, adding a full staff is not usually an option.
Foxfire plans to bridge that gap. It hired dietician Judy Seybold as vice president for InteliChoice. Seybold comes to the new business with a background in experience as a consultant and in working in corporate settings companies like Kraft.
The trend toward seeking out and demanding nutrition information is driven by a desire for a healthier lifestyle, a growing population of aging baby boomers and local and state regulations, according to Seybold. More consumers of all ages are looking for more information, on what “is in me, on me and around me,” she says.
InteliChoice adds nutrition information to the wide range of point of sale products from Foxfire including posters displays, and shelf strips. Intelichoice also assists in social media and technologies used to reach shoppers.
“Foxfire’s InteliChoice system integrates proven, science-based nutrition information with real-time primary data taken directly from a client’s store to produce customized, informative, shelf-edge solutions that drive sales and build profits,” Seybold stated in a release earlier this year announcing the launch. “Foxfire works directly with retailers to integrate a store’s marketing and business goals with real-time shopper trends and the most current dietary guidelines to create a single, turnkey solution that transforms the shelf edge into a 24-hour source of health-and-wellness information for the growing number of health-conscious consumers.”
The retailer also has the option of using InteliChoise’s proprietary nutrition under its own name as a value-added service to customers.
