A new book, Life with Flavor: A Personal History of Herr’s is now available for advanced orders.
The family-owned snack foods company is based in Nottingham, Pa., 17 miles northwest of Newark, Del.
The story of the lives of James S. Herr and Miriam Hershey Herr are contained in the book and could have been taken directly from pages written by the 19th-century author Horatio Alger, who wrote novels about hard-working Americans gaining success through their determination and honesty, according to a release.
With a $1,750 loan Jim and Mim Herr built Herr Foods from a small, one-kettle potato chip concern in Lancaster , Pa. to one of the major snack food companies in the nation.
Jim Herr authored the book along with his daughter June Herr Gunden and author Bruce E. Mowday. Jim shares his experiences, from the difficulties to the triumphs, to help readers apply some of his life lessons to their life and work.
He encourages readers to look for opportunities, invest energy wisely and to seek guidance from your creator. He also believed that small business makes the United States strong, according to a release.
Herr, who died just before the book was printed, was a member of a number of national business organizations, local civic organizations and the Mennonite church, which he actively supported. He also was a philanthropist.
President George H. W. Bush endorsed the book and wrote, “If you want valuable guidance on how to succeed in business and, more importantly, how to succeed in life, then Life with Flavor is a must read. Meet Jim Herr and learn. And whatever you do, do NOT skip Mim’s Notes in the Epilogue!”
The book costs $22.00 and can be obtained by pre-ordering through the internet amazon.com, bn.com, barricadebooks.com and by contacting Mowday at mowday@mowday.com .
