A spool of thread isn’t exactly the first thing that comes to mind when you think “high-tech mechanized art”. For Andrew Zolty, co-founder of BREAKFAST, it actually was.

BREAKFAST specializes in incorporating technology and extravagant art styles to create a true 21st century style of marketing.

Zolty’s think-outside-the-box mentality has taken him, and his company, from $10 experiments to million dollar projects.

BREAKFAST has been praised by Adweek, Wired, and others for his work in the revolutionary thread screen campaign for Forever 21 and his technology featured in the Museum of Modern Art. Zolty’s flip-disc tech is featured all around the world in multiple interactive and digital advertisements and installations.

Zolty will be speaking to TechForum on November 14 recounting his journey in developing his technology and the struggles of being the founder of such a successful company.