Sprouts to join Target at new shopping center in Middletown

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Sprouts Farmers Market has confirmed that the company will open a store in fast-growing Middletown at the Northside Shopping Center.

Sprouts also operates a store in north Wilmington near Concord Mall.

The Phoenix-based company operates smaller stores focusing on organic and other specialty foods with its own private labels. Competitors include Amazon’s Whole Foods, which has no stores in Delaware.

The news was first reported by the Delaware Business Times.

Metro Commercial, the real estate broker handling leasing, also lists the shopping center as the site of a Target store.

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The store is listed on Target’s website as a future location with 147,000 square feet and is one of the largest stores under development. Target has nearly 50 locations in the works. The Minnesota discount store chain also focuses on smaller urban sites in Miami, New York City, Philadelphia, and Detroit.

The Northside site is partially developed, with Burger King and Popeyes restaurants in operation. A Dash-In gas station convenience store is also under construction. Northside Shopping Center is adjacent to Middletown Village, which has 250 homes and 300 apartments.

Sprouts will enter a crowded market, with German discount grocers Aldi and Lidl operating locations in Middletown. Acme, Giant, Walmart, and Food Lion also operate stores in the town with an estimated 25,000 residents.

The market area for Sprouts will include a couple of planned communities, Bayberry and Whitehall. Bayberry is slated to be the location of a Weis market.

Click on the headline for an earlier story on Sprouts opening in north Wilmington.

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