North Wilmington-based Marlette Holdings, Inc., owner of the Best Egg financial platform announced the official change of its name to Best Egg, Inc.
This strategic move underscores the company’s commitment to market clarity, consistency, and alignment with its well-established Best Egg brand, a release stated.
Best Egg has focused on using customer insights, and harnessing data engineering capabilities to deliver solutions for individuals with limited savings. Products include personal loans and credit cards.
“Aligning our corporate legal entity with our Best Egg brand is a critical component of our brand strategy,” said Jeffrey Meiler, founder and CEO of Best Egg. “Following a successful rebranding initiative last year, changing our corporate name marks a natural progression in our journey. With an expanded product portfolio and customer-centric approach, Best Egg, Inc. is well-positioned to capitalize on the growing demand for flexible financial solutions and to build a solid foundation for sustained success in the industry.”
For more information about Best Egg, please visit www.bestegg.com.
