The Greater Wilmington Convention & Visitors Bureau launched a four-month marketing campaign designed to highlight the region. to attract potential visitors living within a 200-mile radius of the region.
The Brandywine Treasure Trail Passport is central to the campaign, allowing visitors to experience 12 of the region’s top attractions for one price.
The Passport allows visitors the option to visit all 12 participating sites – including the five du Pont estates – in a day or two, or extend their experience through spring, summer and fall.
The marketing campaign, representing the Bureau’s largest communications campaign in decades, also builds awareness of the region’s diverse (and tax-free) shopping, recreational activities like biking, and the area’s incredible arts and historic attractions outside of those available through the Passport. The small businesses and hidden gems the campaign promotes, as well as the advertising creative, demonstrate the diversity of the region.
The Bureau and its agency of record, Wilmington-based Aloysius Butler & Clark (AB&C), worked to maximize every dollar to achieve a wide reach. The agency has experience in tourism advertising. The campaign kicked off on April 1 and was largely supported by American Rescue Plan Travel, Tourism, and Outdoor Recreation Grant funding awarded by Gov. John Carney.
“We are thrilled about the launch of this campaign,” said Jennifer Boes, executive director of the bureau. “This is our chance to spread the word about Greater Wilmington and the Brandywine Valley to an expanded audience during peak visitor season. This would not have been possible without the American Rescue Plan funding we received from the State.”
The campaign comes as Wilmington was named one of Condé Nast Traveler’s 23 best places to go in the U.S. in 2023.
The Brandywine Treasure Trail Passport is valid from May 27 through October 31 and starts at $49.99 for an individual.
Attractions include Brandywine Museum of Art; Delaware Art Museum; The Delaware Contemporary; Delaware History Museum; Delaware Museum of Nature & Science; Hagley Museum & Library; Longwood Gardens; Mt. Cuba Center; Nemours Estate; Read House & Gardens; Rockwood Park and Museum; and the Winterthur Museum, Garden & Library. People can learn more about and purchase the Passport at VisitWilmingtonDE.com/Passport.
