Columbia Care rolls out new baked goods edibles on 4/20
On the unofficial 4/20 holiday, marijuana giant Columbia Care announced a collaboration with the minority-owned baked goods and infused edibles company, ButACake.
The launch includes peanut butter & jelly brownies as well as ChocoChunk and oatmeal raisin cookies at all three Columbia Care Delaware locations near Wilmington, Smyrna, and Rehoboth Beach. The relationship will expand to additional markets, pending regulatory approvals.
ButACake was founded in 2015 by its CEO, Matha Figaro, a pastry chef. Originally a non-infused line of baked goods sold at farmers’ markets in New Jersey, ButACake is now a cannabis edibles brand through its collaboration with Columbia Care. Matha is also CEO of CannPowerment, poised to become the first minority women-owned cannabis product manufacturer in New Jersey.
ButACake will bake the brownies and cookies on-site at Columbia Care’s Delaware production facility and infuse the products using Columbia Care’s cannabis oil.
Meanwhile, Delawareans who appear to be overwhelmingly in favor of legalizing recreational marijuana, are awaiting a decision by Gov. John Carney on whether to sign two legalization bills.