Dover Downs owner Bally’s Corporation announced a multiyear partnership designating Bally’s as an Authorized Sports Betting Operator of the National Basketball Association (NBA).
This deal represents Bally’s second sports betting partnership with a professional sports league, following a previously announced official sports betting partnership with the National Hockey League.
The partnership will provide Bally’s with access to official league data, as well as rights to use official NBA marks and logos across the company’s portfolio of online sports betting products.
Bally’s, former Twin River, has been expanding with both land-based casinos and online gaming. It recently acquired the Bally’s resort in Atlantic City and the Eldorado resort
“Partnering with the NBA is an exceptional opportunity for Bally’s, adding to our ongoing momentum with professional sports leagues,” said George Papanier, CEO of Bally’s Corporation. “Together with the NBA, we will unlock significant opportunities to provide a greater population of NBA fans with new, creative and engaging sports betting products and services.”
Bally’s and the NBA will also work together on best-in-class practices to protect the integrity of NBA games, a release stated.
