Carvertise, Inc., a rideshare-based transit advertising company, announced the launch of its #TeamMASK advertising campaign with the New Castle County government in an effort to promote the continued importance of mask-wearing to stop the spread of Covid-19.
As a part of this initiative, eleven high-mileage county vehicles, including the County Executive’s own car, were selected to don gigantic custom-made “Car Masks” that fit over the grill of the vehicles. The vehicles also prominently feature a #TeamMASK slogan on both driver and passengers sides, to state the county’s position on wearing face masks to curb the spread of Covid-19
The county vehicles selected included paramedic and public works sedans and trucks that will be seen at Covid-19 testing sites, public parks, and construction sites.
Each vehicle travels a minimum of 1,100 miles a month which will create an estimated 82,500 monthly impressions, according to Carvertise’s proprietary impression calculating algorithm. For the duration of this three-month advertising campaign, 2.7 million impressions will be created.
Carvertise CEO, Mac Macleod, stated “New Castle County has become the first government entity in the country to transform their fleet of vehicles into moving billboards promoting public safety messaging specific to Covid-19. Not only does the creativity of the face masks make it memorable, but it is also highly cost-efficient. These vehicles are driving around the county every day as it is; now, however, they’re holding the dual purpose of marketing to county residents. That’s a 2-for-1 benefit.”
“The #TeamMASK campaign is a great way for us to drive home an important public safety message to our county residents,” said Matt Meyer, New Castle county executive.
Macleod added, “This is innovative advertising at its finest. It’s creative, it’s memorable, it’s culturally relevant, it’s reaching the right audience, and it’s effectively communicating the right message through the use of humor. Everyone who sees these cars stops in their tracks, takes a picture of it, and understands the message being promoted. Big kudos to New Castle County for being bold enough to be first.”
#TeamMASK wraps and Carvertise’s gigantic “Car Masks”, are available in all 50 states and can be leveraged by other government and healthcare entities looking to make a big marketing splash in their communities.
Carvertise, founded in Delaware, is America’s Largest Rideshare Advertising Company. Leveraging a built network of 550,000 registered drivers, Carvertise is running wrapped-car ad campaigns around the country for clients including 7-Eleven, EA Sports, NASCAR, and GlaxoSmithKline.
Epic offers marketing options for members of credit union group
The Cooperative Credit Union Association (CCUA) has formed a partnership alliance with Epic Marketing Consultants Corporation, a marketing and advertising agency with an office in Odessa. Through this arrangement, CCUA’s nearly 180-member credit unions will gain access to Epic Marketing’s services.
The association operates in New England and includes Delaware credit unions through a previous merger.
“We are ready to provide CCUA credit unions with marketing services that can help them elevate visibility in their communities,” said Nancy Dibert, CEO of Epic Marketing Consultants. “With experience serving more than 50 credit unions, we are uniquely positioned to deliver the services credit unions need to effectively promote their products and services to their members.”
“Our association is excited to partner with Epic Marketing Consultants as they bring a wealth of experience and resources to help our members grow,” reported Ron McLean, CCUA President/CEO. “A full-service marketing and advertising solution will be of significant value to credit unions of all asset sizes.”
Epic Marketing’s website, offers a list of services for credit unions.
