Delaware ranks second in concentration of smaller companies selling on Amazon


Delaware ranks second among the 50 states with the largest concentration of small and medium-sized businesses selling on Amazon.

The ranking is on a per capita basis to adjust for the size of states. The third fulfillment center for Amazon is currently under construction at the former GM Boxwood plant. The Seattle-based giant has other centers in New Castle and Middletown.

Delaware was not among the states showing the fastest growth.Iowa, Washington, Alabama, Virginia, and Louisiana were listed in that category.

This announcement comes with the release of Amazon’s 2020 SMB (small and medium-sized businesses) Impact Report, which will unveil more new data on the growth SMBs selling in Amazon’s stores have seen in the past 12 months.

The top 10 states with the most digital entrepreneurs per capita:

  1. Iowa – with nearly 10,000 SMB sellers
  2. Delaware – with over 3,000 SMB sellers
  3. California – with over 100,000 SMB sellers
  4. Wyoming – with over 1,000 SMB sellers
  5. New Jersey – with over 20,000 SMB sellers
  6. Vermont – with over 1,000 SMB sellers
  7. New York – with nearly 50,000 SMB sellers
  8. Utah – with over 7,000 SMB sellers
  9. New Hampshire – with over 3,000 SMB sellers
  10. Florida – with over 50,000 SMB sellers

Small and medium-sized businesses selling in Amazon’s stores come from every state in the U.S., and more than 130 countries around the world.

In 2019, more than 15,000 American SMBs exceeded $1 million in sales in Amazon’s stores worldwide, and nearly 25,000 surpassed $500,000 in sales. Products from small and medium-sized businesses make up more than half of all items sold in Amazon’s stores worldwide.

Amazon reported it spent $15 billion last year on logistics, tools, services, programs, and people to help small and medium-sized businesses around the globe.

As part of this investment, the company launched Amazon Small Business Academy to help small businesses in the U.S. harness the power of the internet to reach more customers, build their brand, and grow sales. Through a combination of in-person seminar events, live webinars, and community college classes across the country.

Amazon has generated its share of controversy over its practices, with small and medium-sized sellers often unhappy over how their products are listed. At the same time, no other sales channel has emerged with the heft of the Seattle-based company.

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