Sussex County funds TV ad spots promoting local businesses

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Sussex County has launched an advertising campaign that encourages residents to spend their money at locally owned businesses.

Beginning May 28, three 30 second television spots in the Salisbury, Md., media market – that promote local entrepreneurs and focus on the importance of supporting businesses in our community.

Titled ‘Keep Sussex Strong – Locals Buying Locally Matters’, the advertisements will run daytime and in primetime on broadcasters WBOC-TV, WMDT-TV, and Milton-based WRDE-TV, as well as on local cable systems and social media, through at least late June, a release stated.

The ad buy comes as Delaware enters Phase I of its economic recovery plan, which begins June 1.

“The timing couldn’t be more appropriate or more critical as businesses, especially our small seasonal operators, look to get back to work,” said Bill Pfaff, director of Sussex County Economic Development. “These past few weeks and months have been tough on all of us, but especially our small businesses. These are our family, friends, and neighbors, whose livelihoods depend on our patronage each and every day. As the summer season begins, for many the highest sales point in the year, they need our support more than ever. That’s why we want to stress ‘locals buying locally matters’.”

Pfaff said that his office partnered with Southern Delaware Tourism on the project, funded by the Sussex County Economic Development Office and supported by Sussex County Council.

Pfaff said. “Imagine our area without its fantastic restaurants, our local boutiques and our service businesses,” he said. “The big boxes and corporations will survive. But it’s small businesses that reflect our communities, and we can’t risk losing them. All of us need to pull together to support them now as best we can. Our focus in economic development is to attract and retain jobs. Business retention is a major part of what we do, and in light of COVID-19, we, particularly at the government level, have to do what we can to keep businesses open, to keep jobs in our community, and to keep our economy rolling. That’s the mission.”

The campaign, produced by W Films of Lewes, showcases iconic landscapes from small towns and farmlands, beaches and coastal areas and many of the county’s small businesses at work. Business owners who appear in the promotional spots include Hillary Brock, Nest Spa & Boutique, Milton; Nate Underwood, Pedal Works Cyclery, Delmar; Bill Clifton, Counting House Restaurant, Georgetown; Nick Griseto, James Thompson & Co., Inc. Greenwood; Jane Houtman, Antique Alley of Bridgeville; Marcia Iacono-Hazzard, Pet Bow-Tique Grooming Salon, Georgetown; Drexel Davison, Bad Hair Day, Rehoboth Beach; Howard Greene, Seaford Music Education Institute, Seaford; Amy Hughes, Lord’s Landscaping, Millville; Joanne Howe, Clayton Theatre, Dagsboro; Lori Smith, Tidepool Toys & Games, Bethany Beach; Warren Reid, Solid Image, Inc. Laurel; Michiko Seto, Blooming Boutique, Lewes and Sandy Smyth, Kids Ketch, Lewes.

For more information about the campaign, visit www.KeepSussexStrong.com or call (302) 855-7770.

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