Chicago firm acquires Wilmington marketing communications company Archer


uiresBounteous, a  digital experience agency, announced it has acquired The Archer Group, a  digital strategy, design, research, technology, and media firm.

Terms of the transaction were not announced. Bounteous will retain the Wilmington office of Archer.

Wilmington-based Archer’s clients include recognizable brands in financial services, insurance, retail, and utilities.

Archer deepens Bounteous’  service offerings, with a  mission to create digital solutions that drive growth for clients, a release stated.  

Bounteous, now employs more than 500  across offices in Chicago, Wilmington, Denver, Pittsburgh, Toronto, San Francisco, and Berlin. Their combined client list includes many of the Fortune 500.

“We’ve dedicated the past 17 years to designing meaningful experiences that inspire action and have created long-standing partnerships, growth, and value for some of the world’s largest brands,” said Michael Derins, who has served as CEO and managing director of Archer since 2011 and oversaw a three-fold increase in the size of the business.

Derins will join Bounteous as Executive Vice President of Business Development and will also serve on its Board of Directors.

“With our combined teams and capabilities, we bring award-winning technology skills in industry-leading marketing and experience platforms, unparalleled analytics and data science capabilities to optimize digital marketing and media campaigns, and the creative and design skills that can deliver the ‘wow’ factor,” said Keith Schwartz, Bounteous co-founder and CEO.

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